Team Lead CRM Marketing

Picanova GmbH filiāle Picanova Baltics

Details
Highlights
Company

We are The Customization Group,

a global leader in mass customization, leveraging AI and automation to revolutionize the personalized products industry. With a strong international presence across Europe, North America, and the Middle East, we manufacture up to 500,000 unique products daily, reaching millions of customers through 20+ own online shops and 1,000+ partner stores. Our AI-first strategy drives efficiency, scalability, and innovation, keeping us ahead in a fast-moving market while growing through AI-driven acquisitions and partnerships.

Our diverse team of 500+ professionals from 40+ nationalities thrives in a culture of collaboration and ambition. Whether in our tech hubs, production facilities, or business locations, youll find the perfect environment to take ownership and drive impact in the future of e-commerce.

We have a brand-new opportunity for a Team Lead CRM Marketing. You will own CRM campaign strategies, lead a talented team, and translate customer data into value-driven interactions. Sounds good? Then keep reading!

Why you will love working with us:

International experience in our globally spread Teams 🌍
Hybrid way of working with three days in the office & two days from home 🏠💼
Private Health insurance with a compensation package after the probation period 🏥
Additional leave on special occasions 🎉
Variety of packed breakfast, lunch, and snacks in the office 🍽
Be part of an AI-first workplace that enables everyone to drive unique business solutions through state of the art technology 💡
Valuable knowledge and excellent experience for future development 📚
Connection with your colleagues through Team building and company events 🤝

What You Will Do:

Develop and execute compelling multichannel CRM campaigns across email, SMS, push & more all aligned with our brands heartbeat 💌
Own email deliverability: from domain warm-up to list hygiene and IP monitoring you make it bulletproof 🔐
Manage and align the CRM campaign calendar with key teams and customer lifecycle goals 📅
Mentor and uplift a team of CRM Campaign Managers sharing your experience and creating space for growth 🌱
Report, reflect, and refine: use KPIs and testing to constantly evolve strategy and results 📊

Preferred Background:

Experience

Multi-year experience in CRM/Lifecycle Marketing with leadership background and full ownership of campaign delivery and performance.

Hard Skills

Expert knowledge of CRM platforms like Emarsys, Klaviyo, or HubSpot 🧰
Mastery in segmentation, RFM modeling, targeting and personalization logic 🎯
Deep expertise in email performance metrics, sender reputation, and domain/IP setups 📬
Confident in writing and optimizing marketing copy

Soft Skills

You lead with empathy, provide constructive feedback, and foster team trust and ownership 💚
You collaborate naturally across departments and bring alignment to complex projects 🤝
You think in systems, act with clarity, and keep calm even when things get dynamic 💫

Even without every qualification, your unique experiences and skills could make you a great addition to our team, so embrace the opportunities that await you here. Your journey may lead to new skills, relationships, and success.

One team. Millions of happy customers worldwide. Join us!

https://www.thecustomizationgroup.com/

Monthly gross salaryGross/mo € 2400 - 3000

Location

Latvia

Remote work opportunity

Time of work

Full-time

Skills

CRM CRM Marketing Artificial Intelligence Leadership Campaign Management

Languages

English

Contact person
Maximilian Gemmerich

THE CUSTOMIZATION GROUP

Originating from Picanova's innovative spirit in 2006, in a modest garage in Cologne, The Customization Group has become one of the world's top mass customization providers. Operating across multiple business verticals, TC Group caters to millions of customers worldwide, delivering bespoke solutions powered by innovation and state-of-the-art technology. The group boasts production sites in the U.S., Poland, and Latvia, with a combined daily production capacity of over 500,000 customized products shipped to more than 170 countries globally.

RELIABLE BUSINESS PARTNER

The Customization Group has expanded into a global force with over 500 employees worldwide. We provide personalized products to millions of individual customers and offer tailored B2B and API solutions. Our dedication to innovation and cutting-edge technology drives everything we do.

GLOBAL MARKET LEADER

As a worldwide market leader, we have received accolades for exceptional performance in various fields. For instance, we were awarded the World Market Leader Award for unique wall decor, recognizing our high quality, innovation, and internationalization. Our products have also earned numerous awards, including test winners, reflecting our commitment to the highest quality and excellence.